Hubsch

Founded in 2010 by Flemming Hussak, Jannie Krüger and Daniel Henriksen, Hübsch was built on a vision to create joyous products for interior design lovers and to foster a company culture where employees feel good. The concept of happiness is at the core of the brand’s DNA, shaping both the products and the way the company works. Hübsch is driven by a team of creatives, relationship builders and merchants who approach design and customer connections with curiosity and exploration.

Feedback and shared experiences play a key role in shaping Hübsch collections, which are designed to spark joy and connect with people who value surrounding themselves with good design and positive energy. This philosophy is captured in the brand’s statement, “Where Happiness Lives.”

The Hübsch look combines playful material and colour combinations with a clear, airy aesthetic. The design approach balances functionality with bold colour choices and complementary contrasts, reflecting an evolution from a neutral concept to one where colour, materials and contrasts are central to product development. As described by Design Responsible Lotte Knudse, these elements are now imperative to creating and refining Hübsch products.