GUBI G10 Floor Lamp

The GUBI G10 Floor Lamp brings an overlooked fragment of 1950s history into modern living spaces, offering a glimpse into the weightier, industrial side of Greta M. Grossman’s work. Named quite simply because it was her tenth design for the Swedish manufacturer Bergboms, this particular piece draws its character from her rare European archive rather than the lightweight Californian pieces most people recognise. It introduces a grounded, structural presence to a lounge or study, working brilliantly if you want a distinctive silhouette that avoids the delicate, spindly lines of her more common lighting designs.

The physical appeal of the piece relies entirely on a tactile contrast, pairing a heavy, rough-textured black shade and base with slender polished brass accents along the stem. It is an unexpected combination that keeps the raw, utilitarian look from feeling cold or uninviting, catching the eye even when unlit during the day. Beneath the uniquely shaped cap, the inside surface is finished to soften the bulb's glare, casting a focused pool of downlight that is highly effective next to a deep reading armchair or a quiet desk setup.

We find it sits best in corners that need a functional reading light but also require a bit of visual weight to anchor the furniture arrangement. Because we manage everything from the UK’s largest physical stock of GUBI, you won't have to navigate the frustrating months of import delays that usually come with high-end European lighting. Our independent showroom expertise and five-star reputation ensure your piece arrives safely, ready to add an authentic slice of mid-century design history to your home.

About your delivery

• We aim to get your items to you as soon as possible.
• For regular sized packages we use an overnight courier company, usually either DPD or APC.
• For oversized, heavy or awkward packages a more bespoke delivery service will be provided.
• Once your order has been despatched, you will receive a tracking link by email so you can follow your delivery to your door.
• Free Delivery offer only applies to UK mainland purchases. We reserve the right to make additional charges for overseas deliveries and for remote parts of the UK, including Isle of Wight, Isle of Man, Northern Ireland, Shetland, and the Highlands.

What happens when I order?

• If your order is in stock, you should have your item(s) within 3-5 days of placing your order, but please note there can be a small increase in delivery time during busy periods.
• Free Click & Collect is available from all of our showroom locations and from our warehouse in Ludlow. This can be selected as an option within our checkout. PLEASE NOTE: Stock is not held in our stores and your order will need to be transferred from our warehouse to the relevant store - this can take 4-8 days. For in stock items, the fastest way to receive your order is to have it delivered directly to you.

Returns

• All goods can be returned within 30 days of delivery if they do not meet your requirements.
• Returned goods must be returned with all parts, packaging, and instructions in perfect condition for a refund to be issued.
• The customer is responsible for selecting a suitable means of returning the goods to us. For any questions, please contact: customerservice@hollowaysofludlow.com
• Once we receive your order a refund can take up to 14 days to be visable in your account.

For more information, please view our full Delivery & Returns page.